The idea of communication          

   Components of Communication Process

The Communication Process & The Elements of Communication

      

     

               

                        

The main components of communication process are as follows:

1. Context - Communication is affected by the context in which it takes place. This context may be physical, social, chronological or cultural. Every communication proceeds with context. The sender chooses the message to communicate within a context.
2. Sender / Encoder - Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response. For instance - a training manager conducting training for new batch of employees. Sender may be an individual or a group or an organization. The views, background, approach, skills, competencies, and knowledge of the sender have a great impact on the message. The verbal and non verbal symbols chosen are essential in ascertaining interpretation of the message by the recipient in the same terms as intended by the sender.
3. Message - Message is a key idea that the sender wants to communicate. It is a sign that elicits the response of recipient. Communication process begins with deciding about the message to be conveyed. It must be ensured that the main objective of the message is clear.
4. Medium - Medium is a means used to exchange / transmit the message. The sender must choose an appropriate medium for transmitting the message else the message might not be conveyed to the desired recipients. The choice of appropriate medium of communication is essential for making the message effective and correctly interpreted by the recipient. This choice of communication medium varies depending upon the features of communication. For instance - Written medium is chosen when a message has to be conveyed to a small group of people, while an oral medium is chosen when spontaneous feedback is required from the recipient as misunderstandings are cleared then and there.
5. CHANNEL.The channel is that which is responsible for the delivery of the chosen message form. For example post office, internet, radio.
6. Recipient / Decoder - Recipient / Decoder is a person for whom the message is intended / aimed / targeted. The degree to which the decoder understands the message is dependent upon various factors such as knowledge of recipient, their responsiveness to the message, and the reliance of encoder on decoder.
7. Feedback - Feedback is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or non-verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports, etc.
8. NOISE (also called interference)

This is any factor that inhibits the conveyance of a message. That is, anything that gets in the way of the message being accurately received, interpreted and responded to. Noise may be internal or external. A student worrying about an incomplete assignment may not be attentive in class (internal noise) or the sounds of heavy rain on a galvanized roof may inhibit the reading of a storybook to second graders (external noise).
The communication process is dynamic, continuous, irreversible, and contextual. It is not possible to participate in any element of the process without acknowledging the existence and functioning of the other elements.

               NOW SOME DETAILS OF COMPONENTS OF COMMUNICATION PROCESS

1.Internal Communication in Context Course

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This course would be beneficial to communications managers and staff with responsibility for their organisation communications.  It highlights the vital importance of clear, concise internal communication to an organisation.

Participants will learn about the importance of accurate communication, communication channels and their uses, create an effective communications framework within a company.  They will develop a proactive approach to internal communications, study other organisations to learn from their internal communication structures, and improve their own interpersonal skills to impact proactively on the organisation.

Programme Outline:

• Communicating effectively with the employees.
• The communication model.
• The impact and benefits of surveys and focus groups.
• Designing and implementing an internal communication plan.
• Time your communication for maximum impact.
• Designing a policy for internal communication.
• Different types of communication.
• Using communication to achieve the feedback you want.
• Using communication to influence others.
• Using the intranet as a tool for your internal communications system.
• Lateral Communication.
• Integrating different types of communication.
• Action Planning. 

          

Multi-channel-attribution